Tag Archives: Burma-Shave

Contest Time

Caption_for_Burma_ShaveFor the most part, my writing tips deal with fiction, though some principles are true to writing of any genre. I’m departing from the norm today and introducing a contest—a poetry contest, of sorts.

As part of my promotion for the new Power Elements Of Fiction volume, Power Elements Of Character Development, I’ve decided to use the old ad idea put out by a shaving cream company called Burma-Shave. Their ads are actually a bit of Americana, some preserved in the Smithsonian Institute, sort of like Norman Rockwell paintings, only in poetry.

The ads first appeared on small signs along the highway in Minnesota back in 1925 and continued until 1963. The son of the owner of a mom-pop kind of company producing, among other things, shaving cream that could be applied without a brush, came up with the idea. He spent $200 to put up signs that first year. Sales shot up, so the next year, his dad authorized more signs, and the ad campaign expanded. Eventually Burma-Shave signs cropped up in 44 of the lower 48 states, all positioned along the highway, so that roadtrippers could read them.

The ads were actually jingles—short lines of poetry, often with a twist at the end, and often with a bit of humor, though not always—toward the later years, they often gave driving safety tips.

They consisted of four or five lines, usually no more than four syllables in length, with either the second or the third line rhyming with the fifth, and were followed by their famous Burma-Shave signature. Here are some samples:

800px-BurmaShaveSigns_Route66

She eyed
His beard
And said no dice
The wedding’s off–
I’ll cook the rice
Burma-Shave

A beard
That’s rough
And overgrown
is better than
A chaperone
Burma-Shave

Relief
For faces
Chapped and sore
Keeps ’em comin’
Back for more
Burma-Shave

We’re widely read
And often quoted
But it’s shaves
Not signs
For which we’re noted
Burma-Shave

The bearded lady
Tried a jar
She’s now
A famous movie star
Burma-Shave

Shaving brushes
You’ll soon see ’em
On a shelf
In some museum
Burma-Shave

(Ironically, the last one is among those preserved in the Smithsonian. To read more jingles go the the Burma Shave site)

My idea is to use the Burma-Shave ad concept to help promote Power Elements Of Character Development. So I sat down to write some jingles. Except, what I have to admit is, I’m not very good at it.

Consequently I thought, there have to be writers out there better than I am. What if I hold a contest, offering a copy of the book as a prize for the winner? So that’s what this post is all about.

For any and all who would like to try their hand at writing Burma-Shave type jingles about Power Elements Of Character Development, put your efforts in the comments section below. Moderation is on, so I alone will receive your entries.

I’m contemplating a second, third, fourth, and fifth place prize, but I’ll let you know about that once the entries start coming in. I don’t know if there will be five or fifty and I don’t know how many will be ones I can use for the promotion.

But let me show you mine so you can see, you don’t have to do much to make yours better than mine. *Sad truth!

Ban PEOCD

If heroes
Struggle toward
Their goal
Readers won’t
Get bored.
Power Elements Of Character Development

If heroes
Make a plan
Readers won’t
Put their book
Under a ban.
Power Elements Of Character Development

I know this may seem hard to do if you haven’t read the book, but you can see the table of contents by using Amazon’s look inside feature to get some ideas that will reflect the content of the book.

I’m looking forward to whatever you submit. This should be fun. I’ll just add that by submitting, you’re giving me permission to use your entry as part of the promotion for Power Elements Of Character Development.

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