I have to admit upfront—I only picked the number nine because I like alliteration. I’m not a hundred percent sure I can provide nine writerly things to avoid in nonfiction, but here’s my valiant (I hope) attempt.
1. Confusion. People read nonfiction primarily to learn something, to be informed, to increase their understanding. Confusion prevents any of that from happening.
2. Sloppy thinking. Writers of nonfiction need to create a clear line of thinking that readers can follow. Skipping steps or making unfounded leaps to an unearned conclusion will make readers skeptical—either about the writer’s ability or the subject’s accuracy.
3. Disorganization. Skipping from one point to another without some logical order waters down whatever it is an author is trying to say.
4. Outdated or incorrect statistics. Supportive data is not supportive if it is wrong or no longer relevant. When writing nonfiction, an author must do the research and check it twice to be sure it is up to date.
5. Unclear examples. If an author uses an example to illustrate a point, it should do so in an unambiguous way. Questionable examples can undermine the very point the writer is trying to make.
6. Yawn-inducing content. Even in blog posts, writers must aim to write about interesting subjects in an interesting way.
7. Unimaginative prose. No less than fiction, nonfiction needs to use strong verbs and nouns. The author should vary the sentence structure. The writing itself should be high quality—beautiful or compelling, entertaining or riveting.
8. Deceptive or untrue. Readers looking for an expert’s opinion or knowledgeable advice need to trust an author. Consequently no writer should knowingly fabricate information in order to make his argument look stronger. Neither should he use inflammatory vocabulary that will purposefully lead readers to an incorrect conclusion. Sadly, political campaigns all too often resort to this kind of writing—which may be one reason people sigh with relief when an election is over.
9. Plagiarism. Other writers can inspire. A book or article can prompt ideas. But no author should take another’s work and pass it off verbatim as if it is his own.
Nine no-nos weren’t as hard to identify as I expected. If fact, I can think of one or two others, but I’ll save them for another day and give you a turn to add ones you think belong on the list. We can rename the collection Ten Turn-offs or Eleven Errors or something. 😀