“Conference season” is approaching. Well, perhaps it’s in full bloom. At any rate, chances are, serious writers are considering a conference or two they’d like to attend this year because they will have the opportunity to meet agents and editors and perhaps pitch their story.
So what is a pitch? I thought this might be the time to reprise the article about crafting the pitch for a story. Here’s the revised version of the one that appeared here in November 2012.
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I’ve read too many novels in which the main character has no plan of action. Things happen, and he responds when necessary. In other words, he is reactive, which means outside forces are largely responsible for any character development that might occur.
Some time ago agent Rachelle Gardner allowed writers to post in the comments section of her blog one-sentence story pitches which whittle a novel to its bare bones—the premise.
According to former agent Nathan Bransford, there are three necessary elements in a twenty-five word pitch:
– The opening conflict (called the Inciting Incident by Robert McKee)
– The obstacle
– The quest
Gardner expands on this to include the following:
→ A character or two
→ Their choice, conflict, or goal
→ What’s at stake (may be implied)
→ Action that will get them to the goal
→ Setting (if important) [emphasis mine]
In the template she borrowed from Mr. Bransford, the character is to “overcome the conflict.” She then gives an example pitch she borrowed from Randy Ingermanson of a well-known story in which the character “battles for his life.” (Examples are always helpful!)
In response to Gardner’s invitation, many writers bravely put their pitches out for critique. However, I noticed one commonality—not universal, but frequent: the recurring actions in which the characters engaged in these pitches were things like “revealing” or “discovering” or “finding.”
Yes, those are verbs and therefore actions, but they are not graphic or explicit. They aren’t necessarily reactive, but they don’t show what the character is actively pursuing.
I’ll be the first to admit—writing an active pitch is not easy.
For one thing, not every story has a character hunt down the killer or free the princess. Some stories key in on the protagonist’s inner struggle, but the key word there is “struggle.” The hard work of facing life as a victim of rape or of recovering from a divorce or fighting out of addiction or any of the other cataclysmic events that can change a person, must still come through as active in a pitch.
A character can defeat her doubts or conquer her fears, but she can also do something more particular in your novel. The more unique or original, and active, the verb in your pitch, the more likely it will catch an agent’s or editor’s attention.
Here’s the pitch I wrote of a few familiar stories (fictitious or true). Do they sound intriguing? Do you recognize them or are they too general?
- When a trusting king expects instant riches from the miller’s daughter, she must outsmart a magical imp to save her life and that of her firstborn son.
- When a rebellious prophet sails away from God, he must survive the stormy consequences of his rebellion and repent in order to escape a watery grave.
- When a family leaves their secluded home for a day, they must solve the mystery of the disturbing break-in that decimated their daughter’s belongings.
- A loyal lieutenant must escape through a window and live like a fugitive in order to avoid the undeserved murderous rage of his father-in-law, the king.
No doubt you can improve on these, but each contains action. And action is what you want to show those reading your pitch.
Now it’s your turn.